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Which Way is Back on the Web?

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I've seen sites using "Previous" links with arrows in both directions. Most of the time, they are pointing to the right. This seems wrong to me, because it mis-matches with the browser directional buttons. On the other hand, it matches the natural "turn to the next page" direction of a book.

On the other-other hand, this seems counter intuitive, if you consider that the first page of a blog is really the "last" or "latest" page of the "book" if you will, so going "right" to go "back" seems backwards to me...

I used to have my "Previous" link pointing left, now it's pointing right - mostly because I'm trying it differently after having seen it that way on so many sites. I don't really prefer it this way.

Which seems more logical to readers?

Note: obviously my comments here about page and language direction are for reading left to right - page turning right to left - languages, like English.

Dec 3, 2007 |

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